Rotterdam (Klassik.TV) – Mark Pemberton, Director of the Association of British Orchestras, hosted a Panel called 'That’s no way to run a business!' As opposed to its controversial title, the panel session didn’t end on a down note. In the opposite, Mark says: There was a lively discussion about possbile strategies to maximise the revenues of concert and music theatre performances, seeing the audience not only as an art-loving crowd but also as a true customer who is intitled to a fully 'orchestrated' experience including champagne and valet service…
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